Strategy – script or scripture?

“Speak English! said the Eaglet. I don’t know the meaning of half of those long words, and what’s more, I don’t believe you do either!” – Lewis Carroll

This month, I move into my 20th year of mentoring, advising and helping to develop small & medium sized organisations

It still strikes me that language can serve to confuse the fundamental business of management which is to make decisions and to take action.

“The end products of managers’ work are decisions and actions” – Peter Drucker

Of course, at a certain level those decisions and actions become more far-reaching.

As a consultant, I can provide the agenda, ideas on possible frameworks, ideas on the content, but I still remain convinced that the script needs to be written and owned by management.

The script defines the journey, provides for education & reflection and cannot afford to be misunderstood.

“The first act, it’s who are the people and what is the situation of this whole story.

The second act is the progression of that situation to a high point of conflict and great problems.

The third act is how the conflicts and problems are resolved.” – Ernest Lehman

My sense is that structure is an effective template for rewriting and strengthening the impact of the organisation’s story.

But we shouldn’t get imprisoned by it. We need to work with the characters in the senior team and with their story that ignites our passion.

You can then apply structural principles to ensure that your script will powerfully touch the widest possible audience.

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela